marketing, brand content and engagement for McDonald’s USA. “They’ve all been hugely successful in their own ways and have allowed us to create lasting connections with our customers - especially younger generations, keeping the brand fresh and relevant,” says Jennifer Healan, vice president of U.S. Saweetie for McDonalds - Credit: Courtesy of McDonalds 'Saturday Night Live' Cold Open: Judge Jeanine Takes on Rittenhouse Verdict With Trump Upping the Representation Game Are Managers for Ricky Reed, Murda Beatz, Rodney Jerkins, More Interpolations Add Instant Familiarity to New Songs by Artists Like Dua Lipa, Drake and Anitta. And in October, Burger King sister company Popeyes tapped Megan Thee Stallion to co-create a Hottie Sauce to spice up key menu items like its signature chicken sandwich as well as to collaborate on branded merch. In September, Burger King introduced a trio of Keep It Real meals featuring the real names of rapper Nelly (Cornell Haynes Jr.) and Brazilian pop singer Anitta (Larissa Machado) inspired by the chain’s introduction of organic ingredients. Not only has McDonald’s rolled out similar Famous Order partnerships with J Balvin, BTS and Saweetie, but several of its competitors have followed suit: In August, Taco Bell teamed with Lil Nas X to make the rapper the chain’s first chief impact officer and star in a campaign designed to promote its breakfast menu. In the nearly 18 months since the Travis Scott Meal first appeared, a veritable fast-food frenzy has swept the music industry. The fast-food chain’s first-ever Famous Order with a musician, dubbed the Travis Scott Meal, became an instant sensation, prompting sellouts of key ingredients for Scott’s fave - the Quarter Pounder with cheese - and a resell craze around Scott’s branded McDonald’s merch items, including T-shirts, shorts and a McNuggets body pillow. It’s an artist-branded meal or menu item with a national fast-food chain, thanks to a trend kick-started by Travis Scott and McDonald’s in September 2020. The most coveted collaboration in music in 2021 isn’t a track from Kenny Beats or a guest verse from Justin Bieber.
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